Your Post Delivery Plan Is Your SLED Pipeline Lifeline
For many marketers, the end of a campaign feels like the finish line. The emails have been sent, the ads have run, the webinar is over—and the lead file lands in your inbox. But in ... Read More
Disconnected SLED Tactics Waste Time, Integrated Campaigns Make Money
If you’ve ever felt your state, local, and education (SLED) marketing campaigns stall, you’re not alone. Some struggle with awareness, others with engagement or lead quality, and many see drop-off at conversion. The truth is, ... Read More
From Invisible To Unforgettable: The Content + Ad Playbook for SLED
In state, local, and education (SLED), visibility alone doesn’t move the needle. Buyers aren’t searching for flashy tech or the latest gadgets—they’re solving mandated problems under tight timelines, strict procurement rules, and constant public scrutiny. ... Read More
Governing Recognizes Exceptional Public Officials Changing Lives and Government
Magazine highlights accomplishments of some of the nation’s most effective state and local leaders Governing, which has been a trusted news source for state and local government leaders for generations, today announced its 2025 class of ... Read More
Center for Digital Education Launches Higher Education AI Council
New leadership group will guide responsible AI adoption and innovation across U.S. colleges and universities The Center for Digital Education (CDE), a division of e.Republic, today announced the launch of its Higher Education Artificial Intelligence Council, ... Read More
e.Republic Announces 2026 Event Lineup Reaching Over 20,000 Public-Sector Technology and Leadership Professionals
More than 100 events in 48 states and major local markets deliver timely insights and peer exchange on issues shaping state and local government and education e.Republic—the nation’s leading media, market intelligence, and public-private events ... Read More
2025 Government Experience Awards Spotlight Digital Equity and Human-Centered Innovation
Winners from across the country are setting the standard for people-first services, blending technology with creativity to build trust with residents The Center for Digital Government (CDG) today announced the winners of the 2025 Government Experience Awards ... Read More
Scott Hogg Named Vice President of Marketing at e.Republic to Accelerate Growth and Market Impact
Gov tech executive brings cross-functional leadership and customer insight to advance marketing strategy and measurable business outcomes SACRAMENTO, Calif. — e.Republic—the nation’s leading media, market intelligence, and public-private events company focused on state and local ... Read More
From Garbage In To Revenue Out—Fixing Your SLED Lead Pipeline
If you’re marketing into State, Local, and Education (SLED) agencies, you already know this isn’t your typical B2B environment. Longer buying cycles, more stakeholders, stricter procurement processes—it all means one thing: if your lead pipeline ... Read More
Your SLED Campaign Isn’t Failing—Your Audience Strategy Is!
Why Campaigns Stall in SLED If you’ve ever felt like your state, local, or education (SLED) marketing campaign underperformed, you’re not alone. But the problem isn’t usually your ad creative or your webinar content. It’s ... Read More
