Insights on the state, local and education markets for sales and marketing professionals.
In a recent webinar hosted by Senior Vice President (SVP), Phil Bertolini, Hawaii’s Chief Data Officer (CDO) Rebecca Cai and Chief Information Security Officer (CISO) Vince Wong shared insights into the state’s strategic priorities ... Read More
Last week, our SVP Phil Bertolini sat down with NC State CIO James Weaver during a 30-minute virtual chat. (See video below). Weaver shared insights into what's happening across the state's gov tech landscape, including ... Read More
Brian Cohen, Vice President of the Center for Digital Education, led a panel discussion with three higher education CIOs. Their shared experiences shed light on daily challenges and the vast opportunities present in this sector. ... Read More
During a recent conversation, Brian Cohen, Vice President for the Center for Digital Education, and Ron Bergmann, former Vice President of Information Technology and CIO at Lehman College, discussed the current state of technology ... Read More
In a recent conversation between Teri Takai, Senior Vice President for the Center for Digital Government and Curtis Wood, former CIO for the Commonwealth of Massachusetts, they shared some new perspectives on the challenges ... Read More
In a recent conversation between Teri Takai, Senior Vice President for the Center for Digital Government, and Gloria Salazar, former CEO of the San Joaquin Regional Transit, the two leaders discussed the most pressing ... Read More
In the world of business-to-government (B2G) and business-to-education (B2E) sales, relationships hold the key to success. Regardless of the goods or services your company offers, cultivating strong relationships with decision-makers in state and local ... Read More
Content marketing is an effective strategy for businesses seeking to influence decision-makers in government, especially in the state and local sectors. Technology companies, in particular, can benefit from this approach due to the complex ... Read More
Lead generation in the state and local government sector requires strategic approaches tailored to the unique characteristics of this market. Here are 10 actionable tips for optimizing lead-generation efforts in the public-sector market: Shorter ... Read More