In the world of business-to-government (B2G) and business-to-education (B2E) sales, relationships hold the key to success. Regardless of the goods or services your company offers, cultivating strong relationships with decision-makers in state and local ... Read More

Content marketing is an effective strategy for businesses seeking to influence decision-makers in government, especially in the state and local sectors. Technology companies, in particular, can benefit from this approach due to the complex ... Read More

Lead generation in the state and local government sector requires strategic approaches tailored to the unique characteristics of this market. Here are 10 actionable tips for optimizing lead-generation efforts in the public-sector market: Shorter ... Read More

In this Q&A, Zach Presnall, Director of Digital Marketing, and Dustin Haisler, Chief Strategy & Innovation Officer, discuss the potential of ChatGPT for marketers, focusing on its applications in campaign planning, content creation, and ad ... Read More

Hi, Brian Cohen here, Vice President for the Center for Digital Education. You know you live in New York when it’s 22 degrees on Monday and 60 degrees on Wednesday. This probably means we will ... Read More

Dustin Haisler, Chief Innovation Officer of e.Republic, sat down with e.Republic's marketing experts — Erin Molina, Creative Director of Marketing and Zach Presnall, Director of Digital Marketing — for a lead generation Q&A. He asked ... Read More

By Dustin Haisler, Chief Strategy Officer & Chief Innovation Officer, e.Republic Often people come to me and want to architect a campaign to target solely the Chief Information Officer (CIO) or sole perceived decision maker in ... Read More

NEW STATE CIOs: Bill Vajda (WY); Robert Osmond (VA); Liana Bailey-Crimmins (CA); Greg Hoffman -interim (ND); Patti Chapman -acting (PA); Shawn Nailor -interim (VT); Brian Tardiff -interim (RI) NEW STATE CISOs/CTOs: Ralph Johnson (WA); Ray ... Read More