The state and local government and education market is complex and for vendors, there is no shortage of information. They have a wealth of data at their fingertips. The challenge is making sense of it all.

Research acts like an extension of your team, helping you gain a better understanding of the market so that you can win more government and education contracts. By sifting through reports, budgets, RFPs and more, we can help your team make more informed decisions about how and where to target your efforts.

Dive deeper: Research that uses a data-driven approach will help your team truly understand the complexities of your market. By gathering intel from legislative reports, contracts, regulatory policies, market spending data, qualitative surveys and more, you get a deeper understanding of pain points and drivers within your target market, your customers’ needs and challenges and how your competitors position their product. This knowledge equips you to connect with the right decision-makers and build a targeted yet impactful go-to-market strategy.

Research can help your team:

  1. Build Brand Awareness: Developing the right messaging is key to building brand awareness and positioning yourself as a thought-leader. Research pinpoints challenges within your target market, helping you craft messaging that resonates with your audience and differentiates you from your competition.
  2. Generate Revenue Growth: Research drives revenue growth through identifying and capturing more business opportunities. It also enables you to increase your share of wallet, acquire new customers and enter new markets.
  3. Streamline & Target Marketing Outreach: With a more focused approach to marketing outreach, you will be able to generate higher quality leads, drive market segmentation and execute more efficient business development efforts.

The research team at the Center for Digital Government, a division of e.Republic, is eager to help you identify where research can fit into your strategy. With our new research offerings that fit a variety of needs and budgets, we will work with you on a research scope to support your go-to-market efforts.

Learn more about the importance of research by watching this on-demand webinar, view the on-demand recording here.