Custom Research

Grow Your State and Local Business with Tailored Market Intelligence.

We’ve assembled a seasoned team of market specialists that know the public sector inside and out. Let us quickly pinpoint the influencers, funding trends and opportunities that are right for your organization.

Market Intelligence Services

Custom Surveys

You can poll our targeted, invitation-only audiences of public-sector executives through online surveys and collect data about their priorities and purchasing habits to get feedback on your product, brand, reputation or communications effectiveness. Response rates are higher than traditional surveys due to the exclusive nature of our online communities.

Executive Interviews

Custom interviews with government or education executives are tailored to your specific objectives to allow you to gain detailed insight into topics such as current and planned initiatives, executive priorities and funding plans of a jurisdiction, agency, school, district, institution or other vertical target.

Talk with us about custom research
Jurisdictional Profiles

Jurisdictional profiles provide a detailed analysis of a target jurisdiction including: the political and policy landscape, leadership profiles, budget insights, current initiatives and emerging opportunities for a jurisdiction, agency, school district or institution of your choice.

Market and Sales Training

Accelerate your success by getting your team up to speed on the unique dynamics of selling to the public sector with custom market and sales training delivered by our bench of industry experts.

Custom Research and Consulting Services

Whether your company is new to the public sector, launching products in a specific vertical or in need of ongoing tactical support, our seasoned team of analysts, researchers and Senior Fellows can design a tailored program to align your solutions with public-sector needs, grow market share and accelerate success.

Our Research Groups

Focuses on technology policy and best practices in state and local government, providing public and private-sector leaders with research, decision support and actionable insight.

Teri Takai
Executive Director, Center for Digital Government
Phil Bertolini
Co-director, Center for Digital Government

Specializes in K-12 and higher education tech trends, policy and funding. Provides education and industry leaders with research, decision support and actionable insight.

We were impressed with Governing’s approach to advancing better government through research and stakeholder engagement to help public sector leaders govern more effectively.

Annie E. Casey Foundation

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